When it comes to advertising, there are many ways to get your message out there. But if you’re looking for a cost-effective way to reach a large audience, truck fleet advertising may be the perfect solution.
Truck Fleet Advertising FAQs
Before you invest in fleet advertising, it’s important to understand what it is, how much it costs, and how it benefits your business. Here are 10 frequently asked questions about truck fleet advertising to help you decide if it’s the right marketing strategy for you!
1. What is Truck Fleet Advertising?
Truck fleet advertising is a form of advertising that uses trucks as moving billboards. These vehicles are wrapped in vinyl graphics, ranging from simple text to complex images. Fleet advertising effectively reaches a broad audience, as these vehicles travel all over the country, and thousands of people see them daily. Additionally, fleet advertising is relatively affordable and can be a great way to promote a new business or product.
2. What are the Benefits of Truck Fleet Advertising?
Truck fleet advertising can be extremely cost-effective since you can reach a large number of people with your message without incurring a lot of extra costs. Additionally, fleet advertising can be highly flexible, allowing you to change your message or design as needed to keep your promotion fresh and relevant. Lastly, wrapping your trucks in fleet graphics protects the vehicle from scratches, dents, and wear caused by the elements.
3. What Businesses Should Use Truck Fleet Advertising?
Many types of businesses can benefit from fleet advertising. Here are some of the common use cases for this advertising strategy:
- Businesses that provide delivery or transportation services because their vehicles are naturally on the road
- Businesses that frequently travel to different locations
- Businesses with a mobile workforce that drives company vehicles
- Businesses that want to reach a wide audience with their marketing message
You can use your own trucks for the advertisements or rent space on existing trucks if you don’t have a mobile business. For example, if you own grocery stores on the West Coast, you can rent ad space on trucks that drive from California to Washington to promote your business.
4. How Long Does It Take to Produce a Truck Fleet Graphic?
Once you’ve decided to invest in fleet advertising, it takes 30-45 days to approve, produce, and install your graphic on a truck. Because we manage all aspects in-house, we can meet deadlines and work around your busy schedule.
5. Can I Choose the Exact Routes for My Fleet Advertisement?
If you’re renting advertising space on a truck, you cannot select the exact route due to mileage leasing requirements, maintenance schedules, product orders and deliveries, and other factors. However, at Admark Graphics, we can help you select trucks that work in general areas that meet your needs to ensure it makes sense for your business to advertise in that location.
6. How Does the Design and Installation Process Work?
At Admark Graphics, we are one of the few companies in the country with a certified in-house Application Division. That means we create and install the art in one place, streamlining the process and creating more efficiency and high-quality results. Our team consists of industry experts in graphic design and application, so you can be confident you’re getting the best service.
7. Can You Help Me Design My Truck Fleet Advertisement?
Yes! Whether you have an idea of what you’d like or you’re coming in with a blank slate, the Admark Graphics Creative Department can help bring your concepts to life. We know what works well on fleet trucks and help you choose the best materials and techniques for your fleet wrap graphics.
8. Can You Wrap Vehicles Other than Semi Trucks?
Yes! We can wrap any vehicle, including pick-up trucks, vans, food trucks, cars, and more. If you want to advertise on your company vehicles, learn more about our fleet vehicle graphics.
9. How Much Does Truck Fleet Advertising Cost?
The cost of our truck fleet advertising services depends on a variety of factors, including your design, materials, and truck size. Generally, the cost is as little as 15 cents per 1,000 impressions. Reach out to us today to talk with our fleet advertising experts and receive a custom quote for your project.
10. How Do I Get Started?
If you’re ready to invest in your company’s future with truck fleet advertising, we cannot wait to work with you! Whether you are a local business or nationally known, we can help bring your vision to life and generate anywhere between 30,000 to 70,000 daily vehicular impressions. Contact us today to get started.
