Every company needs brand colors to enhance brand identity. Knowing your brand colors makes it easy to create cohesive content for advertising on your website, social platforms, and traditional marketing materials. Whether your business is new or you’re rebranding an existing business, keep reading for seven brand color tips to help you choose the perfect colors for your company.
What’s the Importance of Brand Colors?
You might not think your brand colors are that important to your overall business success. However, selecting and sticking to brand colors is essential for increasing brand awareness, which leads to engagement and sales. In fact, it’s not enough to say your colors are orange and blue. You need to know the exact colors by their “Hex Code”–a 6-symbol code that gives you the actual color every time. For example, hex codes #265887 and #00FFFF are both blue but two very different shades. Knowing your exact colors is essential when it comes to creating advertising campaigns and print materials for your company.
7 Brand Color Tips for Businesses
If you’re looking to boost your business, consider adding some color. Specific colors can influence people’s moods and emotions, so choosing the right colors for your brand can help you achieve your goals. Here are seven things to keep in mind as you choose your branding colors.
1. Consider the Message You Want to Communicate
Different colors convey different messages, so choosing colors that reflect the image you want to project is important. For example, red is often associated with energy and excitement, while blue is often seen as calm and relaxing. Yellow can represent happiness and optimism, while black can be associated with power and sophistication.
2. Think About Your Target Audience
Different demographics respond differently to colors, so choosing colors that resonate with your target market is essential. For example, if you’re designing a website for a children’s toy company, you’ll want to use brighter, more cheerful colors, whereas a site for a law firm should use more subdued hues. By considering how different demographics respond to color, you can create designs that are more likely to resonate with your intended audience.
3. Use Color Psychology
Color psychology is the study of how colors influence our emotions and behavior. Consider how different colors make you feel and what kinds of associations they have before making your final selection.
4. Use Contrast
When choosing brand colors, don’t be afraid to select contrasting colors that can help make your brand more eye-catching and memorable. Just be sure not to use too much contrast, as it can be jarring and off-putting. Your colors don’t have to “match,” but they should work well together.
5. Stick to a Limited Palette
When it comes to branding, less is often more. A limited palette will help create a cohesive look for your brand and make it easier for people to remember. We recommend choosing 3-5 brand colors–two neutral colors and two to three colors that “pop.”
6. Use Neutrals Sparingly
Neutrals can help temper brighter colors or create a sense of stability, but they should be used sparingly not to dull your brand’s overall look. Having a few bold and unique colors is more eye-catching and can make a significant impact when it comes to establishing brand awareness.
7. Get Feedback from Others
Once you’ve narrowed down your choices, get feedback from others to see what they think of your selections. After all, it’s important to make sure your branding colors resonate with your intended audience before finalizing your decision.
Put Your Brand Colors to Work with Admark Graphics
Once you choose your brand colors, it’s time to show them off to the world. At Admark Graphics, we can create custom graphics for your business using your company colors. Whether you want new branded door decals for your office or are ready to wrap your company vehicles with fleet graphics, we can help! Contact us today to start a new graphics project for your business.
