• About Us
    • Who We Are
    • Frequently Asked Questions
  • Services
    • Fleet Graphics
    • Wall and Window Graphics
    • DI-NOC ARCHITECTURAL FINISHES
    • Custom Rigid Board Printing
    • Application And Removal
  • Case Studies
    • Scott Insurance
    • Palmdale Oil
    • Big Apple Circus
    • Goodwill Industries
    • Oskar Blues Brewery
    • Unifi Manufacturing
  • Photo Gallery
    • Fleet Graphics Photo Gallery
    • Windows And Walls Photo Gallery
    • Custom Rigid Board Printing Photo Gallery
    • Vintage Photo Gallery
  • Contact
    • Contact Us
    • Careers
  • Blog
  • Client Resources
    • File Upload
    • AP
    • Customer Portal
Login

Login
admarkgraphicsadmarkgraphics
  • About Us
    • Who We Are
    • Frequently Asked Questions
  • Services
    • Fleet Graphics
    • Wall and Window Graphics
    • DI-NOC ARCHITECTURAL FINISHES
    • Custom Rigid Board Printing
    • Application And Removal
  • Case Studies
    • Scott Insurance
    • Palmdale Oil
    • Big Apple Circus
    • Goodwill Industries
    • Oskar Blues Brewery
    • Unifi Manufacturing
  • Photo Gallery
    • Fleet Graphics Photo Gallery
    • Windows And Walls Photo Gallery
    • Custom Rigid Board Printing Photo Gallery
    • Vintage Photo Gallery
  • Contact
    • Contact Us
    • Careers
  • Blog
  • Client Resources
    • File Upload
    • AP
    • Customer Portal

BIG APPLE CIRCUS

Complete Image Refresh

Entire fleet of Trailers are Manufactured and Installed in Just One Month

Since 1981, Big Apple Circus has been a New York City holiday staple in Lincoln Center. The show sets itself apart from other performances with its intimate one ring atmosphere. This favors European circuses with one act at a time as opposed to traditional American shows that have multiple performances occurring simultaneously. To keep the show fresh, a new theme is designed each year in collaboration with multiple designers and creative directors from the city. For their 40th Anniversary Show, the circus decided to completely refresh their image. They reached out to our team at Admark Graphics to update their fleet of trailers and food carts before the start of the season.

The Challenge

In preparation for the circus relaunch, Big Apple Circus needed help refreshing their outdated vehicles with their new branding.  They have trailers that are over 20 years old that the circus wanted to look brand new again.  Big Apple wanted to make a statement on opening day with their entire fleet rebranded for the year’s tour.  This process included removing existing graphics, cleaning each unit, making necessary repairs, repainting, and then installing the new graphics.

Before The Refresh

1-Before-1024x768

After The Refesh

How We Did It

Screen Shot 2020-06-01 at 4.14.24 PM

Recommendations

Our team was able to evaluate each of the assets in person and provide key recommendations as to best repair and decal the fleet.

Screen Shot 2020-06-01 at 4.14.34 PM

Using The Best Practices

Strongly focused on design layouts that would work best for each type of trailer, using the best products for the longevity of the graphics.

Screen Shot 2020-06-01 at 3.21.41 PM

Staying Focused

An additional point of focus was to keep their logo as large as possible while staying legible between windows and doors for brand awareness after the refresh.

Screen Shot 2020-06-01 at 4.14.41 PM

Best Practices

A key recommendation from our strategists was to keep the logos off the seams and windows to avoid wear on easily damaged areas.  The goal was to prevent the need for repairs and to keep the graphics looking their best.

After Admark

Big Apple Circus was in awe of how the graphics refresh transformed their fleet.  This project was one of the key catalysts to a successful start to their touring season.  Since the fleet rebrand was so successful, Big Apple is continuing to add graphics to previously unmarked units along with promotional banners and branded fencing material.  Admark is proud to have helped Big Apple Circus achieve their goal of taking their existing outdated, fading, and peeling designs and making their fleet look brand new and professional as it travels to circus tour stops around the country.

Contact Us

We're currently offline. Send us an email and we'll get back to you, asap.

Send Message

SiteLock Trust Seal

SiteLock
  • Home
  • Fleet Graphics
  • Contact Us
  • Who We Are
  • Blog
  • Careers
  • Client Login
  • Customer Portal
  • test
FILE UPLOAD
Providing Custom Graphic Services to Charlotte, NC Local Businesses and National Brands

© 2025 · Your Website. Theme by HB-Themes.