Marketing is an essential aspect of any business plan, and there are many ways to reach potential customers, like out-of-home advertising. Out-of-home advertisements include billboards, bus stop ads, and other forms of advertising people see while they are away from home. This type of advertising can be very effective because it reaches people who may not be exposed to other forms of marketing. Keep reading to learn more about out-of-home advertising and how you can use it to get more business.
What is Out-of-Home Advertising?
Out-of-home advertising is a type of marketing that reaches consumers when they are outside of their homes. This can include ads on billboards, fleet graphics, or in wayfinding signage at public venues. Out-of-home (OOH) advertising is effective because it allows companies to target specific demographics and locations. For example, ads for a new movie might be placed in high-traffic areas near movie theaters. Or, ads for a new restaurant might be placed near popular shopping areas. Out-of-home advertisements can also be relatively affordable, making them a good option for budget-conscious businesses. In addition, you can design custom graphics for your OOH ads, making them more memorable to potential customers.
3 Types of Out-of-Home Advertisement Examples
Despite the severe effects of the global coronavirus epidemic, out-of-home advertising revenue rebounded in the United States, growing by 21% in 2021, with an expected 9.9% increase in 2022. With your company’s growth in mind, here are three out-of-home advertisement examples to help get your business in front of potential customers.
Billboard
When it comes to out-of-home advertising, billboards are a popular choice for businesses of all sizes. Billboards offer a broad reach, making them ideal for companies that want to target a large audience. They also provide high visibility, which can help build brand awareness. Additionally, billboards can be cost-effective, as they require a lower investment than other forms of advertising. As a result, they are an appealing option for businesses looking to get the most bang for their buck. When used effectively, billboards can be a powerful marketing tool that helps you reach your business goals.
Street Furniture
Street furniture is everywhere you go in the city–benches, trash cans, bus shelters, and more. And while you may not think about it, this furniture can be a powerful tool for advertisers. By placing ads on street furniture, businesses can reach a large audience of pedestrians and passersby. What’s more is that street furniture is often located in high-traffic areas, ensuring that ads will be seen by a wide range of people. And because street furniture is usually situated near businesses and other destinations, it can be a very effective way to target potential customers.
Transit
Public transit is the only way to get around for many people–in 2019, Americans took 9.9 billion public transportation trips. That’s a lot of potential customers for businesses that use public transit for OOH advertising. Buses and trains offer a captive audience that is guaranteed to see your ad, and with creative placement, your ad can reach a target demographic that may be difficult to reach through other means. In addition, out-of-home advertising on public transit can be very cost-effective, making it an excellent option for businesses on a tight budget.
Reach More People with Out-of-Home Advertising
Out-of-home advertisements are a great way to reach potential customers who are out and about in their everyday lives. And Admark Graphics offers custom printing and design to help you create an effective out-of-home advertising campaign that targets your specific audience and reaches them where they are. Contact us today to learn more and get started.
