In today’s business world, a company’s brand is everything. It’s the first thing people think of when they hear your name, and it can make or break your business. That’s why it’s essential to ensure your brand is strong, relevant, and engaging. But what do you do if your current brand isn’t working? What if you are expanding internationally? There are many reasons why a company may want to rebrand. Knowing how to rebrand a company can be a challenging and overwhelming undertaking. However, if you’re unhappy with your current brand and feel it’s time for a change, follow these branding and marketing tips to rebrand your business.
7 Tips from an Expert on How to Rebrand a Company
Ready to make a change? Here are seven rebranding tips to help you effectively rebrand your business.
1. Define Your Brand & Target Audience
What are your values? What do you want to be known for? Answering these questions will help you determine the direction of your new brand and create new branding and marketing initiatives. You’ll also want to define your target audience. Even if your target market isn’t changing, make sure you have a clear understanding of who you want to reach.
2. Research Your Competition
See what your competitors are doing right and wrong, and use that information to shape your new brand. By conducting competitive research, you can better understand why customers choose to buy from you vs. your competitors. You can eventually use this to enhance your branding and marketing strategies.
3. Create a New Visual Identity
Updating your brand’s visual identity is essential to an effective rebrand. Once you decide on a new logo and brand identity, you can create custom marketing materials, like fleet graphics on company vehicles and wall, window, and door graphics in your offices, to showcase your new brand. With a strong out-of-home branding and marketing plan, your target audience will start to see your new logo and brand message everywhere.
4. Update Your Website and Online Presence
Next, you must update your website and social media pages to ensure your online presence is on-brand with your new identity. When updating your online platforms, change the colors, fonts, and images to match your new brand. By creating a consistent look and feel across your platforms, you’ll make it easy for customers and clients to recognize your brand–no matter where they see it.
5. Train Your Employees on the New Brand
Helping your staff better understand the new brand is essential. Your employees should be familiar with the updated brand identity and messaging to represent the brand accurately. The more confident they are in the brand, the better they can assist customers.
6. Launch a Marketing Campaign
After you’ve taken the time to rebrand your business, it’s essential that your customers are aware of the changes. One of the best ways to do this is to launch a comprehensive marketing campaign. This can include everything from placing ads in local newspapers and magazines to sending out direct mailers and email blasts. By taking these steps, you can ensure your customers are familiar with your new look and feel–and that they continue to support your business moving forward.
7. Evaluate and Adjust as Needed
Rebranding is an ongoing process, so monitor how people respond to the changes and make adjustments as necessary. Following these steps for how to rebrand a company will help you successfully rebrand your business and create a strong foundation for future growth.
Rebrand Your Company with the Help of Admark Graphics
At Admark Graphics, we know how to rebrand a company and market your new brand effectively. Once you undergo a rebrand, you need all new marketing materials, from floor decals to vinyl graphics and banners to fleet graphics and more. Our highly trained graphic design professionals are ready to take your business marketing to the next level. Contact us today to see how we can help you with all your branding and marketing needs.
