When it comes to marketing your business on the go, fleet graphics are a popular choice. Depending on your goals and budget, you can choose full or partial truck wraps. Both have their advantages, so it’s important to consider your needs before making a decision. Here is a rundown of the pros and cons of each option to help you make an informed decision.
Reasons to Choose Full Truck Wraps
Full truck wraps offer maximum visibility for your brand, as they cover the entire surface of the vehicle. This makes them ideal for businesses that rely heavily on mobile branding and advertising. Here are the top three benefits of choosing full truck vinyl wraps:
1. Full Truck Vinyl Wraps Help Keep the Value of the Truck
A full truck wrapping not only provides a way to advertise your products or services but it also helps protect your truck from the elements. Sun, wind, and rain can all take their toll on the paint and finish of a truck, causing it to fade and degrade over time. A full truck vinyl wrap helps keep your truck’s value by protecting it from these damaging elements. In addition, a wrap can also help reduce the amount of heat absorbed by the truck, making it cooler in the summer and warmer in the winter. As a result, a truck wrap is an investment that can help prevent wear and tear and keep your truck looking its best for years to come.
2. Full Truck Wraps Come Off without Ghosting
At some point, every business owner who uses truck vinyl wraps will need to have them removed. This is usually because the business has changed, the branding has been updated, or the wrap has become damaged and needs to be replaced. When the wrap is removed, you don’t want to be left with an unattractive “ghosting” effect. Fortunately, full truck wraps don’t do that.
3. Full Truck Vinyl Wraps are Better than Paint
Full truck wrapping doesn’t damage the truck underneath, so when you take it off, it’s as if you still have a brand new truck. It’s a better option than painting your truck because it looks better while on, and the truck still looks great once it’s off.
Full truck wrapping offers complete coverage of your vehicle’s exterior surface. This provides a high degree of visibility for your brand and allows you to make a bold statement with your design. However, full wraps can be more expensive than partial wraps, and they may not be necessary if you only need to convey a simple message or don’t have a large budget.
Reasons to Choose Partial Truck Wraps
Partial truck wraps provide coverage for only a portion of your vehicle’s exterior. Here are the two main reasons to choose partial truck vinyl wraps:
1. Partial Truck Wrapping is More Cost-Effective
If you need to stay within a budget, partial truck wrapping may be the way to go if you don’t need complete coverage. Partial wraps are a more affordable option while still providing a high level of visibility.
2. Partial Truck Vinyl Wraps Offer Versatility
With a partial wrap, you can choose which areas of your vehicle you want to highlight. For example, you could opt for a partial wrap that covers only the sides of your truck, leaving the other areas untouched.
The Best Choice for Your Business Starts at Admark Graphics
Ultimately, the choice between full vs partial truck vinyl wraps depends on your budget, branding, and advertising goals. At Admark Graphics, we recommend full truck wrapping for optimal coverage, visibility, and promotional opportunities. You’ll also get the most “bang-for-your-buck” when you wrap your whole truck. And we can do it for you! Learn more about our process for helping you choose the best fleet wrap graphics for your truck.
