When customers come to your business, you want them to have a positive experience from the moment they arrive. One way to ensure they do is by investing in wayfinding signage. You can place wayfinding signs inside and outside your building to help customers and clients find their way around your office. Keep reading to learn more about these vital signs for business.
What is Wayfinding Signage?
Wayfinding signage is any sign or marker that helps people find their way around a business. Examples include directional signs, maps, and floor plans. These types of signs are common in institutions and complex buildings, such as hospitals, airports, shopping malls, and large offices with multiple companies and departments. By providing clear and concise directions, wayfinding signage can help people navigate their way around the building or premises without getting lost. These signs are an essential part of the building environment and can greatly benefit your success and sales.
5 Reasons to Have Wayfinding Signs at Your Business
Wayfinding signage is important for businesses for a variety of reasons. When combined with other types of decals, such as custom wall graphics and floor decals, you can ensure an excellent customer, client, and employee experience. Place wayfinding signs throughout your building to experience these five benefits.
1. Help People Find Their Way
As the name suggests, wayfinding signs help customers find their way around your business premises. This is especially important if your building is large or complex but can also be helpful even if it is small and straightforward. In one study, 54% of American consumers failed to find a business because the signs were too small or unclear. You can make sure that doesn’t happen at your company with directional signs throughout the space.
2. Create a Good First Impression
First impressions are everything in business, and wayfinding signage can send a positive message about your brand. Well-designed signs can create an impression of professionalism and competence, while poorly designed signs–or no signs at all–can make your business look disorganized and unprofessional. Having the right signs throughout your building is essential for customers who are visiting your premises for the first time.
3. Promote Your Brand
Wayfinding signs provide an opportunity to include your company logo and brand messaging. This is a great way to promote your company and make your business more recognizable. Signs that are well-designed and placed in strategic locations are more likely to be noticed by potential customers and can even increase sales.
4. Comply with ADA Regulations
If your business is required to comply with the Americans with Disabilities Act (ADA), then wayfinding signs are a necessity. These signs help ensure everyone can navigate your facility, regardless of their ability.
5. Don’t Break the Budget
With so many options available, it’s easy to find signs that perfectly match the look and feel of any environment. Whether you’re looking for functional signs or something with a little more flair, wayfinding signage is an affordable and effective solution.
Get Custom Wayfinding Signage from Admark Graphics
It’s no secret that wayfinding signage is a valuable tool for businesses of all sizes. By helping customers find their way around, creating an excellent first impression, and promoting your brand, wayfinding signs can ultimately help increase foot traffic and boost your bottom line. At Admark Graphics, we can create custom wayfinding signs for your business, regardless of the size or amount. And because we offer a wide range of sign options, we’re sure to have a solution that’s just right for your business. If you’re interested in learning more about our custom wayfinding signage, please contact us today. We’ll be happy to answer any of your questions.
