When you think of the world’s most famous brands, what comes to mind? Names like Coca-Cola, Nike, and Apple are instantly recognizable all over the globe. What makes these brands so successful and well-loved? A big part of it is branding. Branding is an essential aspect of any business, big or small. So, why is branding important? Read on to learn what branding is and the benefits of branding your business.
What is Branding, and Why is Branding Important?
To answer the question, “Why is branding important?” you must first understand what constitutes a company’s brand identity. Contrary to what you may have heard or thought, branding is not just the visual elements of a brand. There are six aspects of branding you need to experience the benefits of branding and answer the question, “Why is branding important?”
1. Logo
Your logo is your entire brand represented in one small graphic. Before you create your logo, you must solidify the other five aspects of your brand. That way, your logo compasses your entire brand identity that will (hopefully) become well-known and recognized nationwide.
2. Colors
Colors do more than just make your brand cohesive and aesthetically pleasing. The colors you choose to represent your brand speak to your audience. Colors symbolize emotions. For example, the color red represents passion and energy. Blue represents calm and trust. Green represents nature and stability. Orange represents confidence and creativity. And so on.
3. Tagline
Coca-Cola, “Open Happiness.” Nike, “Just Do It.” Apple, “Think Different.” Your Company, “Your Tagline.” Your tagline is a catchphrase or slogan that represents your brand’s mission, beliefs, values, and positioning. It becomes the first thing that comes to mind when someone mentions your brand name. Your tagline should be short, catchy, and easily remembered.
4. Words
Branding isn’t just your logo and colors. It’s also your company’s tone of voice. It’s the words and phrases you always use and never use. Essentially, your brand voice exemplifies your brand’s personality. Are you sincere? Sarcastic and lighthearted? Genuine? Confident? Aggressive? Upbeat and optimistic? Witty? If your brand was a person, how would they talk? What words would they use? Knowing these details of your brand voice is an essential part of branding. When your voice is consistent, your audience comes to know you and like you, which leads to them engaging with what you offer.
5. Fonts
The fonts you use to write your words also matter when it comes to branding. Your font can help reinforce your brand voice. If your brand is bold and confident, it makes sense to choose a thick and pronounced font. If your brand is witty and lighthearted, it makes sense to choose a playful font. Design elements like fonts play an essential role in representing your brand effectively and accurately.
6. Photos
Another way to represent your brand is through imagery. The photos you choose should connect with your target audience. Your audience should see themselves–or who they want to be–in the images you use to promote your brand.
So, why is branding important? Because a strong brand identity can help your company stand out from the competition. When your brand is easily identifiable, consistent, and captivating, you will begin to build a following of loyal customers. And with loyal customers comes more sales and growth for your business.
Imagine you’re driving down the highway, and you look to your right and see an orange semi-truck with a big white “swoosh” on it. Do you know the brand? Most people would; it’s Nike. The company is identified by two simple things: the color orange and a shape. Now, imagine if that semi-truck had your brand features on it. What would it be? How would you be recognized? The answer is found in your brand identity.
Why is Branding Important for Your Business?
If you want to start attracting more customers, you need a strong branding strategy that differentiates your company from the competition and makes it easy for potential buyers to remember you. How are you currently doing with the six aspects of a great brand? Is your branding recognizable, consistent, captivating, memorable, and trusted by your audience? The Admark Graphics team offers expert graphic design services geared towards helping businesses grow their customer base through effective branding. Contact us today to learn more about how we can help you increase brand visibility for your company with fleet graphics and architecture graphics.
